July 31, 2022by Centrix DevBetween Tiktok and Instagram: Who’s winning at social media?

From a general perspective, the impacts of TikTok on the social media sector are undisputable. Also, its success has not gone unnoticed by other key players, notably Instagram. So, let us find out who might win in the race.


From Instagram Reels to a vertical feed for Stories, it seems like that Instagram is adding TikTok-style features to its platform. But, as these apps become more and more similar, you may be wondering what sets them apart.

Here are a few in-depth overviews of the most popular platforms on social media and how they compare.


About Instagram


Instagram, as a social media app, was first launched on October 6, 2010. Facebook owns it. Currently, Instagram has over 1 billion active daily users from across the world. This mobile-friendly platform is famous for its photo and video sharing features, making it stand out from others. Users can easily capture, edit, publish, and share visual content for their followers to interact with through more shares, likes, and comments.


Recently, Instagram has been focusing more on its video-sharing capabilities, thanks, in part, to the popularity of TikTok. As a result, three video-sharing features are now available to Instagram users. They are IGTV, Stories, and Reels. IGTV is designed to have long-form content. Stories are Snapchat-like short-form videos that disappear after 24 hours, while Reels are short-form video content that allows the addition of music.

The rise of influencer marketing is primarily attributed to Instagram. Many users now gain large followings on the platform, especially in fashion, lifestyle, food, and space. Now that TikTok is making a name in the social media space, many influencers move over to the app.


About TikTok


Formerly known as Musically, TikTok is a video sharing and streaming technology founded in 2014. It was previously used to create and share 15-send lip-sync music videos. In 2017, the brand was acquired by Bytedance. By 2019, it was rebranded as TikTok and promoted to its present global popularity.

TikTok is notable for its short-form, 60-second videos where users can make commentary videos about society at the large, dance to music, do comedic skits, and participate in viral challenges. It is trendy among teenagers and is now a staple of internet culture.

As of January 2021, TikTok was downloaded over 2.6 billion times globally. There was a geometric rise in usage in 2020 when the COVID-19 pandemic took a catastrophic toll on the world, and many of us were forced to stay indoors owning to lockdowns. Earlier in 2020, it was downloaded 315 million times across Apple and Android phones, making it the most downloaded app in the world.

What are the Differences Between TikTok and Instagram?


v  Music Options & Video Editing Features

One essential feature of the app is a wide selection of music that all users can easily access via TikTok’s Sound Library. On the other hand, Instagram Reels does not allow business profiles to access its music feature. As a result, business accounts that want to include music in their Reels must resort to recording their audio, using someone else’s original audio, using royalty-free music or pre-producing their Reels outside of the app.


v  The Algorithm

Instagram’s “Discover” page is the equivalent of TikTok’s “For You” page. The significant difference is that TikTok has a more advanced and engaging algorithm. It possesses more customizations unique to each user’s interests, and its whole vertical screen orientation keeps users scrolling. Instagram’s “Discover” page is instead a melting pot of content.


v  Paid Advertising

Since Instagram has existed longer than TikTok, it is more established in the paid advertising space. However, TikTok offer paid advertising options, including.

  • Branded Hashtag Challenges
  • Branded Effects
  • Brand Takeovers
  • In-Feed Ads

In late 2020, Instagram created branded content tags for Reels. Additionally, the platform has long been facilitating the creation of branded content for static posts.


Tik-Tok and Instagram have become two notable social media platforms utilized by influencers and business owners in their image promotion. How do you incorporate the power of these social media in your digital marketing campaigns? Find out today by contacting us. We will help you capture the interests and attention of the right customers. Increasing your leads also implies more sales and higher ROI.


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