Our Facebook management retainer is customized based on your specific needs. It covers strategic planning, campaign setup, ongoing management, optimization, reporting, and communication. The retainer fee is separate from the ad spend, which refers to the budget allocated directly to Facebook for running your ad campaigns. We require a minimum ad spend commitment of $5,000 per month to ensure optimal results. During our consultation, we’ll provide a detailed proposal outlining the retainer fee and additional services required. Our goal is to deliver value, maximize ROI, and provide transparent cost breakdowns.
Yes, the iOS 14 update has brought changes to Facebook ads. The introduction of the App Tracking Transparency framework means users have more control over tracking and data sharing. Advertisers now face limitations on tracking and accessing certain data for ad targeting and measurement. To adapt, Facebook has implemented Aggregated Event Measurement, allowing limited tracking and reporting. As a marketing agency, we stay informed of these changes and work closely with clients to optimize campaigns and explore alternative strategies to reach their target audience effectively. Despite the challenges, Facebook still provides powerful advertising solutions with advanced targeting and optimization capabilities.
We track key performance metrics such as impressions, reach, engagement, click-through rates (CTR), conversions, and return on ad spend (ROAS) to measure the success of your Facebook ad campaigns. This data allows us to refine strategies, optimize campaigns, and deliver the best possible results.
The ideal ad placement depends on your campaign goals and target audience. Facebook offers various placements, including the Facebook News Feed, Instagram Feed, Stories, Audience Network, and Messenger. We analyze your target audience and campaign objectives to determine the most effective placement strategy.
We provide comprehensive tracking and reporting solutions to monitor the performance of your ad campaigns. With advanced tracking tools like Facebook Pixel and Google Analytics, we gather valuable data on metrics such as impressions, clicks, conversions, and cost per acquisition. Additionally, we offer access to an advanced dashboard that provides real-time analytics and detailed reports summarizing the performance of your campaigns. Our team guides you through the dashboard, ensuring you have a clear understanding of the metrics and insights. This transparency enables you to make data-driven decisions, maximize ROI, and achieve your advertising goals.
Yes, we have skilled copywriters who can craft persuasive ad copy and messaging that grabs attention, highlights your unique selling propositions, and drives user action. Our goal is to create compelling content that resonates with your target audience and delivers results.
Absolutely! We have a team of creative experts who can design visually appealing and compelling ad creatives that align with your brand identity and resonate with your target audience. We also conduct A/B testing to optimize ad elements and ensure maximum effectiveness.