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Best in Practice

For specialists who want to be found and chosen.

The show for specialists who are the best at what they do and want an online presence to match. Straight talk on websites, search, and getting chosen, with insight for pharmacies, dental practices, life insurance professionals, and beauty and fashion brands. Hosted by our founder.

Listen wherever you get your podcasts

Watch the episodes

Prefer to watch? Find the video version of each episode here.

  • Pharmacy

    How independent pharmacies stand out to the patients and customers around them.

  • Dental

    What turns an online search into a new patient in the chair.

  • Beauty

    How beauty and aesthetics brands get discovered and build trust.

Showing 3 of 6 episodes.

What we talk about

Real strategy, not recycled advice.

Every specialist business wins online in its own way. Best in Practice is where we get specific, the strategies that work, the mistakes worth avoiding, and the thinking behind a website and a search presence that actually bring in the right clients.

  • Pharmacy: being the pharmacy patients nearby choose, and trust.

  • Dental: turning local searches into booked appointments.

  • Life insurance: reaching the right clients and earning their trust.

  • Beauty and aesthetics: getting discovered and showing your brand at its best.

  • Fashion: standing out and selling in a crowded market.

  • The fundamentals: the web design and search principles that apply to any specialist business, whatever the field.

Your host

Hosted by Jonathan Menga

Best in Practice is hosted by Jonathan Menga, founder of Centrix Digital Solutions. Jonathan built Centrix on a simple conviction: the businesses that are best at what they do should be the ones that get found and chosen. With more than fifteen years across fashion, beauty, and consultancy, and a background building and leading businesses, he leads a team of specialists who work across industries, from pharmacies and dental practices to life insurance professionals and beauty and fashion brands. On the show, he shares what actually helps these businesses get found and chosen online.

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